Since Google no longer acknowledge reviews from Yelp and other third-party review sites, the importance of having Google business reviews rose significantly. It became even more important when Google introduced Google+ and Google Places. This is because Google’s local business reviews would not only improve the reputation of businesses online but also affect their rankings on SERPS. In fact, local businesses ranking #1 on their keywords have 33% more business reviews on Google compared to other competitors on the same page.
Google Reviews which customers can leave on Google+ or Google My Business Pages are more important than any reviews from other sites, like Yelp, YellowPages, CitySearch, and Trip Advisor. Having Google business reviews will generate more clicks from users. In fact, 80% of users are more likely to choose a business they see 5 gold stars beside a Google listing. Those gold stars really catch one’s attention!
Furthermore, reviews written by Google users would automatically be shared with their friends, community or people that are within their circle. This will not only boost your Google my business visibility but also provide an increasing number of Traffic and potential customers.
So, having Google reviews helps you build more online assets which is a wise thing.
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