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Finding & Optimizing Click Through Rates For SEO

Finding & Optimizing Click Through Rates For SEO Hi there I'm Chris Berkley and if you don't already know I'm a digital marketing consultant who makes videos about SEO topics. In this one I'm going to talk about click-through rate which is not specifically an SEO concept, it really applies to any type of digital advertising but I'm going to look at it with more of an SEO lens. First, we'll start with a definition: click through rate is basically just the number of - it's a percentage it's a fraction it's a decimal - it is the number of times that somebody clicked on something divided by the number of times that that thing appeared. Most of the time you're going to look at those two numbers in terms of clicks and impressions with clicks being the number of times somebody clicked and impressions being the number of times it showed up. So in the scheme of SEO click rate is going to be the number of times that someone clicked on your webpage divided by the number of times that your webpage appeared in search results. So that's great but how do you get those numbers and how do you know what your click through rate is. The answer is Google Search Console which is something that I use almost as much as I use Google Analytics. It provides all these numbers for you and it's free to sign up which I'll show you how to do in another video as well. So let's dig in a little bit and look at some of the ways that we can look at click through rate, clicks, and impressions in Search Console. Once you've logged in to Search Console, in order to get any type of click-through rate data, you have to go to Search Analytics and click on that. And then this will bring up the base set of data is going to be focused on clicks and queries. Clicks will be the number of clicks to the site and it's going to look at it on a per keyword basis. For the purpose of click-through rate, this isn't that beneficial because we know that the Meta Description is going to appear for most of the keywords that are driving clicks to the site and it's not keyword specific so we'll be better off to look at it at

Learning Search Engine Optimization – Quick SEO Tips

Search engine optimization (SEO) is a process of making your web pages and sites appeal to the top search engines. Google, for example, has "spiders" that are constantly crawling through web pages to determine which ones are the most relevant to the search term. If your site is deemed to be highly relevant you will be rewarded with higher rankings in the search results. How does Google know what is relevant? The spiders do not read and understand all of the text on a web page. They typically scan a page looking for keyword density and backlinks from other sites. Quick SEO Tips Promote Your Site For Backlinks - Write articles that target the exact keywords of any given web page to keep your content highly relevant. Search engines love when you link an article to a web page that has the same key phrase in it. If you are new to SEO I would watch this video below. Remember to not over optimize, this can get you penalized by the search engines.  Target Longtailed Keywords- Long-tailed key phrases of 3 words or more help you to stay targeted with your audience. These words will also have less competition making it easier to rank high quickly. Keyword Placement- Be sure to sprinkle in your keyword phrase throughout your content. Place keywords in the title, the opening paragraph, the body of the web page and in the conclusion. Be sure to keep keyword density between 2% and 7% of the words in the text. Social Bookmarking sites like digg.com and del.ici.ous.com allow you to bookmark your pages for more relevant backlinks. Other There are all kinds of other techniques that people use to get high rankings, but these tips will definitely boost your rankings. SEO can seem really complicated, but it is merely a way for search engines to eliminate spam and make sure that people are getting relevant answers to their searches. We added a short video on creating a good SEO strategy below! If you are looking up "my dog is sick" and it directs you to a "make money in your spare time" offer that would be irrelevant and frustrating to the web surfer. The end result of SEO is showing the search engines that you are one of the good guys that only puts out relevant, quality content. You can learn search engine optimization strategies without fully

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