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Proximity Marketing Devices, Companies, Beacons, Bluetooth & Software

Proximity Marketing - Why Your Business Should Invest In It Proximity marketing is one of the many tools at your discretion as a business owner when developing your site. As the name implies, it relates to the proximity of your business and where your client base is located. So why use it, and why should you include it as a resource in your marketing arsenal? What is proximity marketing? Proximity implies the distance in relation to your business/product, to where your audience or target niche audience is located. Proximity marketing is a localized wireless distribution method, which allows businesses to advertise their content in a location. It allows you to market, based on a particular location. Transmissions are received by those who opt in to receive the message, based on their proximity to the location which you are marketing your product from. So as long as the customer has a smartphone or wireless device which is capable of receiving the wireless transmission (which most devices today do), it is possible for you to market to the target audience in that location. Why do you need proximity marketing? Just as is the case with other methods of marketing to your niche or target audience, with proximity marketing you are able to market to a specific, dedicated location. This is beneficial especially in smaller markets, or to smaller businesses who are trying to compete in a small, localized niche. Some of the benefits of using proximity marketing include: - Dominating a localized market, and outdo your competitors in that local market. - Reaching local customers in the area who don't know you exist or don't know what you sell as a business. - Send out notifications for sales, promos, new product releases, and other information as they are occurring. It is a great way for you to interact with your audience. And your local target niche, in "live-feed" or as things are happening. This is a great way to ensure your audience, and target niche you are trying to market to, don't miss out on a new product, or other information which is relevant to your business's success, as it is taking place. Target your marketing Via proximity marketing, you can also pinpoint or target the messages you are sending out via Bluetooth, NFC, hot spots, and other wireless transmissions. Based on a group's preferences and location, you can submit targeted messages

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