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How to Avoid 6 Common Web Design Mistakes That Hurt SEO

Katya Bovykina 6.0K READS We can all agree that the best websites are designed for both users and search engines, right? That means you never should sacrifice beauty over function, or vice versa. Check your website for the following six common mistakes to see if your beautiful design is preventing your pages from ranking high in search engines. Mistake 1: Missing H1 Tags (Especially on the Home Page) Imagine entering a website with a nice background picture, a well thought out font, and an elaborate color scheme. It looks amazing. Browsing through feels like a walk in a beautiful garden. Too bad nobody will find it in search engines. Why? Because very often website designers and developers forget about essential SEO elements. The most common offense is removing an H1 tag just because there is no place for it on the page. The H1 tag is one of the first elements search engine crawlers will look at to determine what the page is about. Having this tag, and including your target keyword, improves your chances of ranking higher. Here’s a website that has a clear H1 tag front and center: This H1 tag helps Sock Fancy rank in the top three organic positions for many keywords related to “monthly socks”. If you wish to explain to designers and website owners how the website will benefit from an H1 tag, introduce them to a five-second test. According to this test, if a user can easily tell what the website is about after only looking at it for five seconds, its user experience is good. Usually, the easiest way to explain the purpose of the website is by using a descriptive H1 tag above the fold. Mistake 2: Large Images & Media Files Beautiful imagery makes your website look amazing. But you need to be careful with the size of your media files. Including large images and videos can negatively impact your site speed, which may result in lower rankings. Google rewards pages that load quickly. How do you know if you have large content on your website and how can you fix it? For a quick scan, you can use Google PageSpeed Insights Test that will tell you exactly what images Google thinks are too large on the page. This test shows that the page can be further optimized by reducing the size of the images by 70 percent. You can also use Screaming Frog as an alternative to identify large images and media

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