LinkedIn's Guide to Digital Marketing Acronyms [Infographic] Do you know your ROI from your CTR? Your MQL from your SQL? If any, or all, of that, sounds confusing, you’re not alone – there are a heap of digital marketing acronyms and abbreviations that seem almost designed to over-complicate the process and make it appear as if the only way to achieve optimal results is to hire someone who does understand all the specific ins and outs. Hey, wait a second… To help you get up to speed on digital marketing terminology, LinkedIn has published a new infographic which provides an overview of some of the more common marketing terms and their actual meanings. You can read the full LinkedIn 'Hipster's Guide to ROI' blog post here. Andrew Hutchinson LinkedIn has released a new infographic which outlines some of the more common digital marketing acronyms and their meanings.