10 Expert Instagram Marketing Tips Although Instagram might seem like something kids use, the fact is Instagram is incredibly popular among consumers of all ages, cultures, and genders. As a result, many marketers and businesses are beginning to see the value of integrating visual content into their social media marketing strategies. One of the reasons why Instagram is so popular is because it is a simplified version of Facebook with an emphasis on sharing visual content, such as photography and images. Users can also communicate, “follow”, and interact with one another by commenting, tagging and private messaging. Regardless of whether your business sells a product or offers a service, you can use Instagram to build brand recognition, expand your audience, engage with your audience and even for lead generation. Become an Instagram expert by following these easy tips. 1. It’s Hip to Be Square. Your Instagram marketing efforts will only be as effective as the quality of your photos. One of the best ways to save time and compose better photos for Instagram is to shoot square photos, which is super easy to do from any Smartphone. This saves time from having to crop photos later. 2. The Short Link. You want to make sure that your Instagram account is not only engaging with your social media audience effectively but that it is also driving traffic back to your website. Unfortunately, Google Analytics does not capture this data, so consider using a customized short link. You can easily do this right in the MavSocial app. 3. Hashtag This. Still confused by hashtags? Check out Instagram’s Explore feature to find posts related to trending hashtags before publishing your post. The goal is to use trending hashtags that are relevant to your brand. You can also now search trending hashtags by emoji! #mindblown 4. Funneling Traffic. Getting a follow or two on Instagram is great and all, but getting that user into your marketing funnel is a whole different ball game. Consider trying to capture users’ email addresses. The best way to do this? Ask for them! 5. Mix it Up. One of the best and most effective ways to make the most from Instagram is to create a blend of content with both images and videos. In fact, videos are shareable and more engaging, and can even generate three times more inbound traffic to your website than written content! Get rolling! 6. Bring Your Story to Real Life.
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