54 Statistics And Trends That Will Shape Digital Marketing Strategy 1.) In 2017, TV ad spending will total $72.01 billion, or 35.8% of total media investments in the US. Meanwhile, total digital ad spending will equal $77.37 billion, or 38.4% of total ad spending. (Source: eMarketer.) 2.) Google and Facebook dominate the digital advertising space with a combined share of 57.6%. Nearly .60¢ of every dollar spent in the digital space goes to these two companies. (Source: Visual Capitalist.) 3.) The cost of digital advertising is rising 5x faster than inflation in the U.S., and 71% faster than the cost of TV ads. (Source: ADI.) 4.) The average click-through rate (CTR) for display ads is 0.06%. (Source: HubSpot.) 5.) Native ads are viewed 53% more than banner ads. (Source: HubSpot.) 6.) The CTR for native ads is more than double regular display ads — 0.33% for mobile, and 0.16% desktop. (Source: Business Insider.) 7.) A delay of one second in landing page response time can result in a 7% drop in conversions. (Source: Kissmetrics.) 8.) Consumers who are retargeted in digital channels are 70% more likely to convert. (Source: HubSpot.) 9.) Usage of online ad blockers has increased 30% in the last year, and ad blocking on mobile devices has surged 90% year-over-year. (Source: PageFair.) 1o.) 18% of online users in the US have installed ad blockers. (Source: PageFair.) 11.) There are over 300 million mobile devices and 236 million desktop devices that currently have ad blocking software installed. (Source: PageFair.) 12.) Ad fraud will likely to exceed $50 billion globally by 2025, second only to the drug trade as a source of illegal income. (Source: World Federation of Advertisers.) 13.) In October 2016, web browsing on mobile devices overtook desktop browsing. (Source: StatCounter.) 14.) As of May 2015, more Google searches take place on mobile devices than on desktops in the US. (Source: Google.) 15.) Marketing in the mobile channel now makes up 21% of online spending, up from a mere 4% in 2010. (Source: comScore.) 16.) 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead. (Source: Google.) 17.) 84% of mobile marketers believe they’re providing a positive experience. Less than half of consumers report their experience was positive. (Source: Unlockd.) 18.) 83% of mobile users say that a seamless experience across all devices is very important.
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