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Finding & Optimizing Click Through Rates For SEO

Finding & Optimizing Click Through Rates For SEO Hi there I'm Chris Berkley and if you don't already know I'm a digital marketing consultant who makes videos about SEO topics. In this one I'm going to talk about click-through rate which is not specifically an SEO concept, it really applies to any type of digital advertising but I'm going to look at it with more of an SEO lens. First, we'll start with a definition: click through rate is basically just the number of - it's a percentage it's a fraction it's a decimal - it is the number of times that somebody clicked on something divided by the number of times that that thing appeared. Most of the time you're going to look at those two numbers in terms of clicks and impressions with clicks being the number of times somebody clicked and impressions being the number of times it showed up. So in the scheme of SEO click rate is going to be the number of times that someone clicked on your webpage divided by the number of times that your webpage appeared in search results. So that's great but how do you get those numbers and how do you know what your click through rate is. The answer is Google Search Console which is something that I use almost as much as I use Google Analytics. It provides all these numbers for you and it's free to sign up which I'll show you how to do in another video as well. So let's dig in a little bit and look at some of the ways that we can look at click through rate, clicks, and impressions in Search Console. Once you've logged in to Search Console, in order to get any type of click-through rate data, you have to go to Search Analytics and click on that. And then this will bring up the base set of data is going to be focused on clicks and queries. Clicks will be the number of clicks to the site and it's going to look at it on a per keyword basis. For the purpose of click-through rate, this isn't that beneficial because we know that the Meta Description is going to appear for most of the keywords that are driving clicks to the site and it's not keyword specific so we'll be better off to look at it at

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