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Building Loyalty: 7 Web Design Strategies to Earn Your Audience’s Trust

First impressions matter. Your website is often the first place where your audience learns about you. It can help them decide whether they want to do business with you – or leave and never come back. Designing and optimizing a website properly can help you gain your audience’s trust and loyalty and can benefit your business immensely. Below are seven strategies that can help you earn your audience’s trust and loyalty. 1. Have a Solid Website Design A website with bad design, confusing navigation, and poor content can turn visitors away from your business quick. Conversely, an intuitive and appealing website can make visitors stay longer, increasing the chances of conversion. Having a responsive and mobile-friendly website is of the utmost importance. A responsive website adapts to the screen size and device it is being viewed on so it looks great regardless if you’re using a mobile phone, tablet, or desktop. More than eight in 10 Internet users will use a mobile device to access the web regularly this year, according to a forecast by eMarketer. Further, nearly 15 percent of Internet users, or 40.7 million individuals, will only surf the web via a mobile device (and this number is only expected to grow). In addition, your website needs to be visually appealing and designed with your users in mind. Make it easy for your visitors to browse your website by using simple navigation, readable fonts and color combinations, interesting graphics, and appropriate white space. To complement your design, your website content should be well written, engaging and helpful to your target audience. Doing a yearly website cleanup is a good way to keep your content fresh. 2. Be Transparent & Helpful In order to build trust and gain loyalty from your audience, you’ll need to demonstrate competence and credibility. Show your visitors that you are a transparent organization by being true to your motives and interests. Your About Us page is a good place to share information on what your company stands for, who your employees are, what you’re offering, how it works, and why you’re different from the rest of your competitors. Creating a knowledge base and publishing blog posts are also good ways to engage your audience. Visitors are more likely to trust your website if you provide them with valuable content resources, answers to frequently asked questions, and blog posts that will help them solve their

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