Welcome back to SEO Course for WordPress Users. This article is about local SEO. Local SEO works drastically different from the global one because local SEO is all about citations (mentions of your business’ name, address, and phone number). Whereas global SEO is still primarily based on links. Though we’re not going to dive into the issue of promoting for local search. We’d like to mention a few really crucial local on-page SEO aspects that you should focus on to rank better in local search.
Use your business Name, Address and Phone number (aka NAP) on every single page of your site sticking to the same format. Long story short, you just need to use the text widget to display your business’ NAP in the footer of your WordPress.
It’s a perfect location because the footer is the same throughout your whole site. Use your city and state names in your title tags, meta descriptions, and the content of your site. It’s also common sense to do it because since you use the local names of your target area on your site, you must be really local and worthwhile.
Schema Mark Up
Be sure to use the Local Business Schema markup to make your snippet stand out in search results pages. You can see more info on this site: Luckily, you’re not supposed to code anything because you’re on WordPress. Install the Schema Creator by Raven plugin that makes adding Schema markup a breeze to every WordPress users Kudos to Raven. Once the plugin is installed, just go to the post editor and click the Add Schema button at the top of your post content area.
That done, just select your Schema type, which is Organization. And in the Organization Type drop down option, be sure to select Local Business. That done, specify your Name, Website, Description, etc. Click the Insert Button.
It’ll add the additional Schema markup right in the HTML of your WordPress post. KML stands for Keyhole Markup Language. It can be used to store all kinds of info about geographical spots. Other than that, it’s also used by some WordPress plugins. Such as Comprehensive Google Map Plugin View Google Maps WP Flexible Map. You can use all the plugins to highlight your business location or other locations related to your business. Doing so will give Google another hint that your business is very relevant to a particular area.
You can read more about local SEO here.
Google Webmaster Tools
You also want to specify your target country in your Google Webmaster Tools settings. Therefore, Just go to your Google Webmaster Tools expand the gear icon in the top right corner and select the Site Settings option. Now you know how to create a Google Analytics account. And the basics of the info that the service has to offer. Did you happen to make sure that your WordPress site is A-Ok in terms of on-page and technical SEO? No? Thing is, if you did not properly take care of your WordPress SEO, your site will not rank as high as it could.
Take an SEO Course for WordPress Users and you’ll be able to fix all your on-page and technical WordPress SEO issues, such as installing and configuring SEO plugins, robots.txt, XML sitemaps, using synonyms and, you know, image optimization, video SEO, permalinks, and the list goes on and on. This course allows you to put your WordPress SEO in order quickly and efficiently. In fact, Just click the button to learn more.
It’s gonna be so much fun!.
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