5 Digital Marketing Trends Your Business Needs to Try

5 Digital Marketing Trends Your Business Needs to Try We are a society tearing through the digital landscape, and there’s no hint of us slowing down anytime soon. New stars are born every day in the digital world. Some stay burning bright, while others quickly burn out. Take, for example, the Pokémon Go craze that took the world by storm in 2016. The augmented reality game exploded onto the global app scene early last summer. And while a series of technical and safety-related missteps led to its slowdown, it quickly clued marketers into the possibility of augmented reality. On the flip side, mobile app Snapchat has held strong in the social media realm since its release in 2012. This social media starlet has clued marketers into the power of expiring content, so much so that it was offered (and rejected) a $3 billion buyout from Facebook. But, what the rise and fall of these digital stars tell us is that new technologies are rapidly evolving, right alongside the wants and needs of consumers. And in order for your business to keep growing in the digital marketplace, you’ve got to develop a marketing strategy that keeps up with the technology. Here, we take a look at five of the biggest digital marketing trends for 2017 to help you get started. 1. Visual content In today’s world of information overload, users are increasingly becoming all about the visuals. People need clear, concise dissemination of information, and visuals do just that. The brain processes visual information 60,000 times faster than text, and 90 percent of the information transmitted to the brain is visual. Ergo, visuals speed up comprehension and retention. What’s more, the right visuals have the ability to enhance emotions and feelings. Enter: the importance of visuals to establish your brand’s identity in the digital marketplace. Effective logos, infographics, photographs, animations and website design are all laying new foundations for enhancing brand identity, and they aren’t likely to disappear anytime soon. This visual infographic by NatGeo allows users to make sense of Manhattan’s quickly changing skyline in a matter of seconds. 2. Interactive content  The desire for connection and engagement is what’s driving the current demand for visual content. But, this same desire for engagement is now leading marketers to discover a new, monumental need for interactive content. Interactive content requires active participation by the user. In effect, these new forms of content --

The 7-Point Smart Entrepreneur Social Media Checklist

The 7-Point Smart Entrepreneur Social Media Checklist In a world where (according to an Adweek study), over 90 percent of businesses say social media is crucial to their overall marketing strategies, entrepreneurs arguably have the most to gain and lose via social networks. Sure, those platforms often have a reputation for being total time-sinks or wastelands of marketing ROI. But savvy entrepreneurs understand how to use platforms like Facebook, Instagram, and Twitter to spread the word about their businesses. In many cases, these same entrepreneurs are growing those businesses and bottom lines without spending a dime. But, when you're using social media to pursue networking opportunities or seal the deal with new customers, how do you know whether you're using your time wisely or merely spinning your wheels? Fear not. The following checklist is a guide for entrepreneurs looking to pinpoint their social strategy and use their time on these platforms wisely, to build their investment in their business. 1. Pick a primary channel Simply put, you need to decide on a single social channel that's going to command most of your attention. That's not to say you can't focus on both Facebook and Instagram, for example, but trying to be in multiple places at once will inevitably burn you out. For many entrepreneurs in the B2B space, Facebook is the number one channel to focus your efforts. There's a good chance that your clients and customers are already connected to the platform in some way, shape or form, especially considering that users spend an average of 50 minutes on Facebook per day. Niche businesses, however, are booming on Instagram, especially those within B2C industries such as fashion and beauty. Growing and monetizing Instagram followers is arguably easier than ever; meanwhile, Instagram has one of the highest average order values via e-commerce, at $65 per order. When in doubt, you can pick your primary channel by answering one simple question: "Where are my clients and customers hanging out?" If there's a clear answer, then you know where to start. 2. Don't spread yourself too thin. Despite popular belief, you don't need to be active on each and every social site. In fact, there are no "must-have" networks for entrepreneurs, truth be told. But, think about it: There's absolutely no way you can effectively manage a presence simultaneously on Facebook, Twitter, Instagram, Pinterest and LinkedIn by yourself. If you try, you'll neglect

5 Social Media Marketing ‘Fails’ to Avoid | Social Media Maui Today

Many great brands and businesses make these same five mistakes over and over again, so it's time to address them head on. Make sure you’re not committing any of these social media sins. 1. Automate everything How can something automated feel authentic? The answer is simple - it can’t. You can’t expect to build relationships with your followers by taking a “set it and forget it” approach. If you want to succeed on social, you need to participate in the conversation. 2. Open profiles and never log in This is the most common social media mistake we see businesses make - here are three reasons why it’s such a bad move. https://www.youtube.com/watch?v=6PGU-iEPyxA 3. Let your emotions get the best of you Unless you’re running a political business or a faith based service, keep politics and religion off of your social media accounts. You’ll only be eliminating half (or more) of your audience by commenting on anything divisive. Of course, I believe in freedom of speech and know that you can say whatever you’d like — but when you’re running a business, that comes at a cost. Don’t alienate your brand, focus on your real message, which should be providing a solution to your customers' problems. This goes for responding to angry reviews on social media as well - keep a cool head, move people into a private chat as soon as possible, and address the issue head on. 4. Always be selling That “Always be closing” line was great in Glengarry Glen Ross - but that’s not how social media works. If you're only providing to your products and services on Facebook, you’re going to lose your reach really quickly - you need to engage with your audience, ask questions, tell stories, be real. If you’re constantly pushing product, you’ll never get the chance to be heard. Instead of trusting Alec Baldwin, take the Gary Vaynerchuk approach — 'Jab, Jab, Jab, Right Hook'. It’s an analogy for giving before you ask. 'Give, give, give, then sell'. Additionally — I should add that not every holiday/happening is an opportunity to sell. Hopefully, you can see what’s wrong with the GAP’s infamous tweet below. 5. Have conversations with yourself Social media is meant to be social - if you can’t figure out how to have a conversation with someone online like you would in person, you probably shouldn’t be social networking with anyone. If I’m being honest, I

54 Statistics & Trends That Will Shape Digital Marketing Strategy

54 Statistics And Trends That Will Shape Digital Marketing Strategy 1.) In 2017, TV ad spending will total $72.01 billion, or 35.8% of total media investments in the US. Meanwhile, total digital ad spending will equal $77.37 billion, or 38.4% of total ad spending. (Source: eMarketer.) 2.) Google and Facebook dominate the digital advertising space with a combined share of 57.6%. Nearly .60¢ of every dollar spent in the digital space goes to these two companies. (Source: Visual Capitalist.) 3.) The cost of digital advertising is rising 5x faster than inflation in the U.S., and 71% faster than the cost of TV ads. (Source: ADI.) 4.) The average click-through rate (CTR) for display ads is 0.06%. (Source: HubSpot.) 5.) Native ads are viewed 53% more than banner ads. (Source: HubSpot.) 6.) The CTR for native ads is more than double regular display ads — 0.33% for mobile, and 0.16% desktop. (Source: Business Insider.) 7.) A delay of one second in landing page response time can result in a 7% drop in conversions. (Source: Kissmetrics.) 8.) Consumers who are retargeted in digital channels are 70% more likely to convert. (Source: HubSpot.) 9.) Usage of online ad blockers has increased 30% in the last year, and ad blocking on mobile devices has surged 90% year-over-year. (Source: PageFair.) 1o.) 18% of online users in the US have installed ad blockers. (Source: PageFair.) 11.) There are over 300 million mobile devices and 236 million desktop devices that currently have ad blocking software installed. (Source: PageFair.) 12.) Ad fraud will likely to exceed $50 billion globally by 2025, second only to the drug trade as a source of illegal income. (Source: World Federation of Advertisers.) 13.) In October 2016, web browsing on mobile devices overtook desktop browsing. (Source: StatCounter.) 14.) As of May 2015, more Google searches take place on mobile devices than on desktops in the US. (Source: Google.) 15.) Marketing in the mobile channel now makes up 21% of online spending, up from a mere 4% in 2010. (Source: comScore.) 16.) 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead. (Source: Google.) 17.) 84% of mobile marketers believe they’re providing a positive experience. Less than half of consumers report their experience was positive. (Source: Unlockd.) 18.) 83% of mobile users say that a seamless experience across all devices is very important.

Digital Marketing Tips For Your Marketing Campaigns

3 Marketing Tips Marketing digitally gives you the opportunity to share your stories, and your expertise. There is so much information out there and most customers are overload information. They don't know where to go, so you have to become a trusted resource. One of the biggest mistakes that digital marketing companies are marketing is, taking an old-fashion mass communication approach toward digital marketing. Which is trying to say the same thing across all platforms, or trying to sell at all points of contact? Your customers, your business partners, are savvier than that, and they might want different interaction from you, in these different platforms. Where marketers really struggle is, how do you keep up, and where should you focus? Most people today understand social media marketing, and digital marketing, to some extent, but maybe not from the business perspective. How does this really drive any of your business goals, anything from awareness to actual sales? If you are a business owner who might want to better understand the digital landscape, Hiring a digital marketing company for expertise is advised. Here are 3 tips you can start using today for your digital marketing campaigns. 1. Be Transparent Most businesses don’t communicate and are transparent with their marketing campaigns. Showing your customers what you're really about can help increase trust. Which brings us to the next tip. 2. Build Trust If you are marketing on social media use the current content to establish that your business can be trusted. When you have customers that trust your product or services, it's really easy to talk about the different things you offer. 3. Be creative Too many businesses aren’t creative in their marketing campaigns. Hire professional content creators to help you design the perfect pitch for your targeted market. Visit this page for more information.

How To Set Up Your Local SEO – Schema Mark Up – SEO Citations

Local SEO Welcome back to SEO Course for WordPress Users. This article is about local SEO. Local SEO works drastically different from the global one because local SEO is all about citations (mentions of your business’ name, address, and phone number). Whereas global SEO is still primarily based on links. Though we're not going to dive into the issue of promoting for local search. We'd like to mention a few really crucial local on-page SEO aspects that you should focus on to rank better in local search. Use your business Name, Address and Phone number (aka NAP) on every single page of your site sticking to the same format. Long story short, you just need to use the text widget to display your business’ NAP in the footer of your WordPress. It’s a perfect location because the footer is the same throughout your whole site. Use your city and state names in your title tags, meta descriptions, and the content of your site. It’s also common sense to do it because since you use the local names of your target area on your site, you must be really local and worthwhile. Schema Mark Up Be sure to use the Local Business Schema markup to make your snippet stand out in search results pages. You can see more info on this site: Luckily, you’re not supposed to code anything because you’re on WordPress.  Install the Schema Creator by Raven plugin that makes adding Schema markup a breeze to every WordPress users Kudos to Raven. Once the plugin is installed, just go to the post editor and click the Add Schema button at the top of your post content area. That done, just select your Schema type, which is Organization. And in the Organization Type drop down option, be sure to select Local Business. That done, specify your Name, Website, Description, etc. Click the Insert Button. It’ll add the additional Schema markup right in the HTML of your WordPress post. KML stands for Keyhole Markup Language. It can be used to store all kinds of info about geographical spots. Other than that, it’s also used by some WordPress plugins. Such as Comprehensive Google Map Plugin View Google Maps WP Flexible Map. You can use all the plugins to highlight your business location or other locations related to your business. Doing so will give Google another hint that your business is very relevant

SEO for startups in under 10 minutes | Shane Perry SEO

Here's all the advice I would give in under 10 minutes. This talk is aimed at companies who have their main content below about 50 pages. For those sites that are looking to rank for thousands of unrelated keywords, like an e-commerce site or a news agency, you might wanna invest more time in SEO. My objective for this talk is to provide you the basics in the most efficient manner possible and to help you feel assured that you're not doing something totally wrong related to search, and last, to provide pointers for more information. The first thing to do with your domain is to decide whether you want visitors to see the www version or the non-www version. At which point your 301 redirect users from your non-preferred to your preferred version. Now, many large corporations, like Google and Facebook, actually keep the www version, but you're free to do whichever you want. The reason why we use a 301 and not a 302 is because a 301 is a permanent redirect and that way it signals to applications like search engines, to actually transfer all those indexing properties from the source to the target. The next step is to verify ownership of your site in Webmaster tools. And I don't just say this because I work with the team, but I think this is really valuable. I encourage you to sign up for email forwarding. Email forwarding allows Google when we have any message for you, like when we think you might have been hacked or we think your site is hosting malware, or we're having trouble crawling your site and we found a high number of unreachable URLs. So any of those messages can be forwarded to Google Webmaster Tools and if you have email forwarding enabled, it can be forwarded directly to the inbox that you check every day. One more research tip is to perform a background check on your domain. For example, if it was previously owned by spammers then you're not going to rank very well now. So, one good way to check is to look at the keywords listed in Webmaster tools for your site and see if you see any unwanted words there. Also, you can see if you're indexed by performing a site colon search with your domain. And if you see any problems the Webmaster guidelines can be found

Tags: , , |

Pin It on Pinterest