Course Outline 1. Introduction to Digital Marketing All current innovation in marketing is through digital channels. This opening lecture demonstrates the power of applying digital concepts across the Marketing function in any business. You will learn how to harness the power of digital marketing as a core driver of the marketing Strategy for a company. Topics include: Strategies in Digital Marketing Aligning the Internet with Business Objectives Examples of Great Case Studies User Behavior & Navigation Branding & User Experience 2. Search Engine Optimization The SEO module will teach you about Search Engine Optimization and how to leverage Key techniques to improve your website organic ranking on search engine results pages (SERPs) to drive more traffic. It covers key technical insights to cultivate an effective SEO strategy. Topics include: • Stakeholders in Search • Customer Insights • On & Off-page Optimization • Meta Tags, Layout, Content Updates • Inbound Links & Link Building 3. Search Marketing This module gives you essential skills to strategies, plan and manage a Search Engine marketing campaign. You will learn how to develop an effective PPC strategy and achieve demonstrable ROI. Topics include: • Campaign Management • Conversion Tracking • Targeting & Analytics • Keyword Selection • Conversion Metrics: CPA, CTR 4. Web Site Analytics This module guides you through web analytics and other data sources to better understand site visitor characteristics and behavior. You will understand the most important and appropriate metrics and how to use them to improve your digital activities. Topics include: • What is Social Media Marketing? • Overview of Facebook, Twitter, LinkedIn, Blogging, YouTube and Flickr •Building Brand Awareness Using Social Media In this module, you will learn the skills to effectively engage with customers across a diverse range of social media platforms. You will learn to set up social media campaigns, define goals and set KPIs. You will learn different social media communication styles apply for different target audiences. This module will teach you about data capture and subscriber segmentation, email design and content, email delivery, and measurement and reporting. You will also learn how to grow and manage a subscriber database. Topics include: • User Behavior • Segmentation, Key Metrics • Best Practice Case Studies • Split Testing • Campaign Process Optimization 6. Social Media
Marketing for a New Age: Being Digital vs. Doing Digital To thrive in an increasingly technology-dominated world, marketing organizations need to adopt a unique set of traits that are helping the world's top digital companies dominate the competition—traits we call their "Digital DNA." These traits should be at the heart of everything an organization does. Yet a recent study by Facebook and Deloitte found that most marketing organizations surveyed are still at the stage of "doing digital" rather than "being digital"—using digital technologies to make incremental improvements to the status quo, but not yet weaving digital into their DNA. This finding is consistent regardless of company size, industry or geography. Through ongoing research and surveys over the last three years, Deloitte identified 23 DNA traits that characterize a digitally mature organization. To see how marketing organizations around the world are progressing on their journey, Facebook and Deloitte conducted this latest follow-up study, including a survey of 383 marketing executives and managers across a wide range of industries and geographies, along with in-depth interviews of top marketing executives. The study revealed nine Digital DNA traits that are particularly important for marketing. In six of these areas, marketing organizations are generally still at the stage of "doing digital"—leveraging digital technologies to extend their capabilities, but still relying largely on traditional business, operating and talent models. In the other three areas, marketing organizations are further along the maturity curve and are actually "becoming digital" at their core, not just dabbling with it around the edges. DNA traits: 'Doing digital' In these areas, marketing organizations have begun to develop their Digital DNA and are making significant progress, but still have a long way to go. Although they are building digital capabilities, they have not yet woven them into their everyday business, operating and talent models. Dynamic skill requirements. Today, skill requirements are constantly changing. To be effective, organizations need skills that can be used in a variety of ways to tackle new challenges and circumstances. This requires the right kind of training. Agility. Maturing digital organizations need the heightened awareness and flexibility to quickly adapt to unexpected changes in the marketplace. This requires tools, processes, and policies that make it easy to work in a rapidly changing environment. Fluidity. Fluidity is the ability to move with ease from one situation to the next, even in the face of shifting talent needs, resources and operating
LinkedIn's Guide to Digital Marketing Acronyms [Infographic] Do you know your ROI from your CTR? Your MQL from your SQL? If any, or all, of that, sounds confusing, you’re not alone – there are a heap of digital marketing acronyms and abbreviations that seem almost designed to over-complicate the process and make it appear as if the only way to achieve optimal results is to hire someone who does understand all the specific ins and outs. Hey, wait a second… To help you get up to speed on digital marketing terminology, LinkedIn has published a new infographic which provides an overview of some of the more common marketing terms and their actual meanings. You can read the full LinkedIn 'Hipster's Guide to ROI' blog post here. Andrew Hutchinson LinkedIn has released a new infographic which outlines some of the more common digital marketing acronyms and their meanings.
Maui Ranked Among Best Places to Visit in US Maui was ranked among best places to visit in the USA on a list compiled by US News and World Report. The publication highlighted Maui’s idyllic beaches, parks and East Maui’s Kaihalulu sands and Road to Hana, calling Maui “escapism at its finest.” Maui was ranked number four behind first-place New York City, 2nd place Philadelphia, and third place Honolulu. San Francisco rounded out the top five. Other Hawaiʻi locations making the list were Kauaʻi at #11 and the Big Island of Hawaiʻi at #12. The complete list of locations named on the Best USA Vacations list were: #1 New York City; #2 Philadelphia; #3 Honolulu; #4 Maui; #5 San Francisco; #6 Grand Canyon; #7 Sonoma; #8 Washington D.C.; #9 New Orleans; #10 San Diego; #11 Kauaʻi; #12 Big Island of Hawaiʻi; #13 Breckenridge; #14 Boston; #15 Miami; #16 Los Angeles; #17 Chaleston; #18 Yosemite; #19 Seattle; #20 Asheville; #21 Park City; #22 Denver; #23 Savannah; #24 Big Sur; and #25 Yellowstone. US News analyzed more than 300 destinations for its Best Vacation Rankings, using a methodology that combines travelers’ opinions with expert and editor analysis. Each destination was scored in 10 categories, from sights, culture, and food to nightlife, adventure, and romance. US News & World Report also released lists today for the World’s Best Places to Visit as well as region-specific lists and the Best Places to Visit in the Caribbean as well as the Best Small Towns in the USA and the Best National Parks in the USA. Wendy Osher The publication highlighted Maui's idyllic beaches, parks and East Maui's Kaihalulu sands and Road to Hana, calling Maui "escapism at its finest."
What is Social Media Marketing? Social media marketing is a way for companies or brands to interact with customers, maybe potential customers in a social, natural way. This is typically done on bigger sites like Facebook or LinkedIn or Twitter but it can also be done on smaller niche sites that are built more around the community. Social media is like a town-hall, it's a place where people to come to see their families or to catch up with friends, share stories even discuss today's latest breaking news or educate themselves. People don't want to be handed a flyer with your sales pitch on it, people want to discuss and engaging things that are relevant to them, interesting to them, as a chance for brands to get in touch with these prospects that could be coming through their pipeline, as a chance for them to reach out to people that may not know anything about them, to be able to discuss what's important to them, to engage in these conversations and have real discussions about real things that matter to the individual. Social media marketing can serve every stage of the buying cycle. To me, there's really two that stand out the most. The first one is the awareness stage which is where customers or prospects may not know anything about your company and you're really just trying to get yourself in front of them and so you're trying to engage in conversations with them or trying to just find places where they're talking about things that are related to your company, so you reach out to them and just make them aware of you, of your company. The second one is kind of on the other end of the spectrum which is more the customer relations side of things. Whether that support or just turning your existing customers, your most loyal ones, into brand advocates. If there's one thing to remember with social media marketing is to be yourself and have a personality. People don't want to engage with something stiff or just a logo they want to engage with a human so be a human being, be natural and be social.
Tips For A Stunning Instagram Feed - Let's face it, the prettier (popping) your Instagram feed is the more followers you're gonna have. Increasing your followers on Instagram requires you to post quality images and beautifully written descriptions and use effective hashtags. Here are some tips to transform your Instagram feed to look like a pro. Tip Number 1: Make sure to always shoot in bright lights. Great lighting brings out details and vivid colors. Photos taken with the absence of light makes it harder for you to manipulate them and edit them. Make sure that you take photos with plenty of light. You can always darken them anytime or play with colors on post-processing. Tip Number 2: Look at your Instagram feed as a big coherent picture. To create an air of consistency among all the photos make sure to tie them together with a unified theme. You can use a consistent element present in all of your photos or stick to a specific color scheme or pattern. Your theme or your look should be something you like replicating in your photos. Follow a consistent color palette, keep your colors coordinated in every photo you post. Play with the same color for a variety of your posts. You can be a minimalist using single elements with a solid color background or use bright colors, the sky's the limit. Tip Number 3: Stay on brand and avoid posting irrelevant stuff, while we're tempted to post that bar photo with our friends or something that excited you about your day. Make sure that all of your pictures are looking great and consistent with what you always put out there. Keeping it neat and disciplined is the secret to your Instagram feed goals. Play with depth. Your image looks better if you get closer or farther away from the subject, but experiment with taking these photos. Tip Number 4: Camera focus plays a key role here. Use it to highlight or show a wide perspective. Make use of symmetry and lines. Explore. Look at your surroundings and find inspiration. Great photos are usually taken from uncanny locations. Keep your eye on alert for the photos you wanna share with the world. Tip Number 5: Batch your photos and take a lot of them. Instagram doesn't have to be momentarily fleeting. You don't need to post current content. That's what Instagram stories are
15 Proven Methods for Increasing Organic Traffic in 2017 Many business owners understand both the benefits of SEO and the sheer potential for transforming organic visitors into long-term paying customers. But the issue isn't so much realizing that there is a benefit as much as it is finding strategies that work. Instead of providing you with hypothetical ways that can contribute to the increase in your site's organic traffic, I asked 17 SEO experts for their proven strategies that have led to their own businesses' growth. 1. Connect with influencers Finding and building relationships with influencers in your niche can have incredible advantages. Jason Quey, a growth hacker who is known for his ability to connect with influencers and share their growth stories, says: "I build relationships with influential bloggers in my niche and find ways to authentically feature them. When I've done this in the past, I've managed to quickly build over 40 high-quality backlinks in very little time." But Jason isn't the only one using this technique. Daniel Knowlton, an experienced digital marketer, says: "I create a list of the top influencers on a specific topic and then reach out to them via email and on social. My Content Marketing 2016: Top 100 Influencers post gets more organic traffic than any other page on our website due to influencer shares." Benjamin Beck uses a similar method as well: "I've found that the best way to increase organic traffic is to get links from the influencers in the niche I am working in. One of my favorite ways to break the ice and build a relationship with these influencers is by creating a badge and post that features them as the experts they are. "Who doesn't like getting recognition? "I let each influencer have a badge so they can show it off on their site which builds links back to my site. Even if they don't use the badge I now have a relationship with the influencer and can find several ways to work together. Which will help my organic traffic even more!" The added benefit of including influencers in your content is that you build an ongoing relationship with them and can continue working together in the future. 2. Use Facebook groups There are hundreds (if not thousands) of marketing-related groups on Facebook, and a vast majority of these groups are open to anyone interested in joining. Danavir
Half of Google’s First Page Results are HTTPS Moz reports the number of HTTPS results on Google’s first page has risen from 30% to 50% over a period of 9 months. Due to the fact this has been a gradual increase with no big jumps, Moz attributes the growth to a steady adoption of HTTPS rather than algorithm updates. Moz corroborated its findings with Rank Ranger, which was also able to produce the same results using its tracking system. Two independent tracking systems coming to the same conclusion is an indication that neither is far off. Dr. Pete Meyers of Moz predicts the number of HTTPS results could populate 65% of the front page of Google by the end of 2017. Despite the growing adoption rate, Google confirmed it has no plans to boost the HTTPS ranking signal. Secure results are taking over Google’s first page, but not all major players have converted yet. Of the top 20 subdomains in the MozCast data set, these are the ones that have not yet switched to HTTPS: webmd.com allrecipes.com target.com foodnetwork.com ebay.com bestbuy.com mayoclinic.org homedepot.com indeed.com shop.nordstrom.com That’s half of the top 20 domains which are still HTTP. Knowing that, is it worth it for site owners to make the switch if they haven’t already? Moz recommends keeping in mind that others factors need to be considered beyond Google’s mild ranking benefit for HTTPS. For example, Chrome will start marking non-HTTPS pages as non-secure if they ask for password or credit card information. As adoption rate increases, Meyers believes the pressure to convert to HTTPS will increase as well. He recommends new sites jumping on board immediately, as security certificates are fairly inexpensive and come with few risks. At the very least, secure any pages that collect sensitive information. Matt Southern Moz reports the number of HTTPS results on Google’s first page has risen from 30% to 50% over a period of 9 months.
Learn To Scan Your WordPress Site for Potentially Malicious Code Today we want to show you how to scan your site for potentially malicious code. There are a few steps to take to check your site. First, install and activate the theme authenticity checker plugin. Then go to appearance-->TAC the plugin scans your theme files for malicious or unwanted code and gives you and ok status if everything is good. If it finds something you'll see red status with information about what it found. Next, you have the exploit scanner. It checks all files and database items for any signs of malicious code, not just the theme folder. Note this plugin does have a tendency to return false positives so you need to know what you are checking. After activating it, we'll get to tools-->exploit scanner and click run the scan. It will keep you updated on how many files it has scanned and then returns a status. The last thing I'll show you is using Sucuri to scan your site. It's pretty robust and if you have their paid version, they are proactive in keeping your site safe. For this blog post, We'll just show you their free version and what it does. From the home page, just type in your site's URL and click scan this site. When it's finished, it will give you the results and recommendations for fixing them. I hope you liked this blog post and found it helpful. If you did, click on the like button below and leave us a comment. And if you want to receive more helpful tips don't forget to subscribe to our webmail and check out our blog for more useful information on WordPress. Remember that malicious code on your WordPress site can really harm your web presence. Be sure to get professional help if you are not sure if you have malicious code on your WP site.