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Why No Brand is Too Big for SEO

Why No Brand is Too Big for SEO If you’ve ever helped lift a new brand off the ground and generate a large amount of organic visibility, you know that doing so is no easy feat. You need to build authority, create resourceful content, and install SEO best practices. All of this takes time. Usually a lot of time. On the other side of this spectrum are large brands. Those sites with so much brand equity that some may question whether SEO is even really a need. But we can put this question to rest when we consider all that SEO encompasses. Check out this SEO Expert. SEO isn’t simply about attracting new visitors who know little about your brand. A lot of what SEO is composed of is the “maintenance” of your organic online presence and the experience that you provide to your site users. Let’s think for a moment about one of the biggest brands in the world, Coca-Cola. According to Forbes, Coca-Cola invested $3.9 billion in advertising and marketing in 2015. It’s amazing to think that this ad and marketing spend totals 6 percent of the entire forecasted SEO expenditure of the world’s companies for 2016. They definitely don’t need to concentrate on SEO, right? Wrong! Brand Advantage While SEO nerds such as myself could sit around for hours debating this topic, I hope you can see my point here. Using our aforementioned example, one might say that SEO doesn’t matter for big brands because big brands have coveted amounts of domain authority. Heck, Coca-Cola could curse Google CEO Sundar Pichai on their homepage and not see any organic visibility loss. (Friendly reminder from your friends at SEJ: slandering Google definitely isn’t a recommended SEO best practice!)  Others might claim that Google’s Vince update in 2009 was a huge advantage for big brands. Finally, the rest of the naysayers in the specific example brands above might say, who searches for soda? Well, yes, these sites by way of brand strength have many links and citations across the web. Yes, previous updates to favor sites with massive amounts of “trust” win at the end of the day. And, yes, people drink soda, they don’t search for it. Why SEO is important for even the biggest brands is because, in many cases, SEO best practices are standard website best practices. Advertising’s Anchor So, much for big brands, as we have

5 Digital Marketing Trends Your Business Needs to Try

5 Digital Marketing Trends Your Business Needs to Try We are a society tearing through the digital landscape, and there’s no hint of us slowing down anytime soon. New stars are born every day in the digital world. Some stay burning bright, while others quickly burn out. Take, for example, the Pokémon Go craze that took the world by storm in 2016. The augmented reality game exploded onto the global app scene early last summer. And while a series of technical and safety-related missteps led to its slowdown, it quickly clued marketers into the possibility of augmented reality. On the flip side, mobile app Snapchat has held strong in the social media realm since its release in 2012. This social media starlet has clued marketers into the power of expiring content, so much so that it was offered (and rejected) a $3 billion buyout from Facebook. But, what the rise and fall of these digital stars tell us is that new technologies are rapidly evolving, right alongside the wants and needs of consumers. And in order for your business to keep growing in the digital marketplace, you’ve got to develop a marketing strategy that keeps up with the technology. Here, we take a look at five of the biggest digital marketing trends for 2017 to help you get started. 1. Visual content In today’s world of information overload, users are increasingly becoming all about the visuals. People need clear, concise dissemination of information, and visuals do just that. The brain processes visual information 60,000 times faster than text, and 90 percent of the information transmitted to the brain is visual. Ergo, visuals speed up comprehension and retention. What’s more, the right visuals have the ability to enhance emotions and feelings. Enter: the importance of visuals to establish your brand’s identity in the digital marketplace. Effective logos, infographics, photographs, animations and website design are all laying new foundations for enhancing brand identity, and they aren’t likely to disappear anytime soon. This visual infographic by NatGeo allows users to make sense of Manhattan’s quickly changing skyline in a matter of seconds. 2. Interactive content  The desire for connection and engagement is what’s driving the current demand for visual content. But, this same desire for engagement is now leading marketers to discover a new, monumental need for interactive content. Interactive content requires active participation by the user. In effect, these new forms of content --

The 7-Point Smart Entrepreneur Social Media Checklist

The 7-Point Smart Entrepreneur Social Media Checklist In a world where (according to an Adweek study), over 90 percent of businesses say social media is crucial to their overall marketing strategies, entrepreneurs arguably have the most to gain and lose via social networks. Sure, those platforms often have a reputation for being total time-sinks or wastelands of marketing ROI. But savvy entrepreneurs understand how to use platforms like Facebook, Instagram, and Twitter to spread the word about their businesses. In many cases, these same entrepreneurs are growing those businesses and bottom lines without spending a dime. But, when you're using social media to pursue networking opportunities or seal the deal with new customers, how do you know whether you're using your time wisely or merely spinning your wheels? Fear not. The following checklist is a guide for entrepreneurs looking to pinpoint their social strategy and use their time on these platforms wisely, to build their investment in their business. 1. Pick a primary channel Simply put, you need to decide on a single social channel that's going to command most of your attention. That's not to say you can't focus on both Facebook and Instagram, for example, but trying to be in multiple places at once will inevitably burn you out. For many entrepreneurs in the B2B space, Facebook is the number one channel to focus your efforts. There's a good chance that your clients and customers are already connected to the platform in some way, shape or form, especially considering that users spend an average of 50 minutes on Facebook per day. Niche businesses, however, are booming on Instagram, especially those within B2C industries such as fashion and beauty. Growing and monetizing Instagram followers is arguably easier than ever; meanwhile, Instagram has one of the highest average order values via e-commerce, at $65 per order. When in doubt, you can pick your primary channel by answering one simple question: "Where are my clients and customers hanging out?" If there's a clear answer, then you know where to start. 2. Don't spread yourself too thin. Despite popular belief, you don't need to be active on each and every social site. In fact, there are no "must-have" networks for entrepreneurs, truth be told. But, think about it: There's absolutely no way you can effectively manage a presence simultaneously on Facebook, Twitter, Instagram, Pinterest and LinkedIn by yourself. If you try, you'll neglect

[Infographic] 10 Expert Instagram Marketing Tips | Shane Perry Tips

10 Expert Instagram Marketing Tips Although Instagram might seem like something kids use, the fact is Instagram is incredibly popular among consumers of all ages, cultures, and genders. As a result, many marketers and businesses are beginning to see the value of integrating visual content into their social media marketing strategies. One of the reasons why Instagram is so popular is because it is a simplified version of Facebook with an emphasis on sharing visual content, such as photography and images. Users can also communicate, “follow”, and interact with one another by commenting, tagging and private messaging. Regardless of whether your business sells a product or offers a service, you can use Instagram to build brand recognition, expand your audience, engage with your audience and even for lead generation. Become an Instagram expert by following these easy tips. 1. It’s Hip to Be Square. Your Instagram marketing efforts will only be as effective as the quality of your photos. One of the best ways to save time and compose better photos for Instagram is to shoot square photos, which is super easy to do from any Smartphone. This saves time from having to crop photos later. 2. The Short Link. You want to make sure that your Instagram account is not only engaging with your social media audience effectively but that it is also driving traffic back to your website. Unfortunately, Google Analytics does not capture this data, so consider using a customized short link. You can easily do this right in the MavSocial app. 3. Hashtag This. Still confused by hashtags? Check out Instagram’s Explore feature to find posts related to trending hashtags before publishing your post. The goal is to use trending hashtags that are relevant to your brand. You can also now search trending hashtags by emoji! #mindblown 4. Funneling Traffic. Getting a follow or two on Instagram is great and all, but getting that user into your marketing funnel is a whole different ball game. Consider trying to capture users’ email addresses. The best way to do this? Ask for them! 5. Mix it Up. One of the best and most effective ways to make the most from Instagram is to create a blend of content with both images and videos. In fact, videos are shareable and more engaging, and can even generate three times more inbound traffic to your website than written content! Get rolling! 6. Bring Your Story to Real Life.

4 Simple Tips to Get Traffic From Instagram to Your Website

Nathan Chan 2.0K READS Since introducing business accounts in 2016, Instagram has made it a priority to help brands and their followers interact in meaningful ways beyond likes and follows. If you’re struggling to drive traffic to your brand’s website from Instagram, this post is for you. Here are four simple ways how Instagram enables brands to earn clicks. 1. ‘Click the Link in Bio!’ The simplest way to drive traffic to your website from Instagram is by including a link in your bio. You can update this link as often as you like, to any page on your website that you would like. Most brands link to their homepage and never change it up. However,  the brands that are driving the most revenue from Instagram frequently update the link and then include a call-to-action in their posts that tells users to click a link in their bio. You could specify by saying, “click the link in bio for more information” or “click the link in bio to shop this product” or even “click the link in bio and use promo code XXXX to take 10% off today only!” Get as creative as you want to win the sale. Just be sure to let people know how they can easily get to your site as regular Instagram posts aren’t clickable on their own. 2. Run an Instagram Ad Campaign Another simple way to drive traffic to your website from Instagram is by running an ad campaign. Unlike organic posts, Instagram ads are clickable. Not only can a user click an ad to go directly to whatever web page you choose, but Instagram will also add on a “Learn More” call-to-action button to help increase your click-through rate. Instagram ads use the Facebook Ads backend which means you can specifically target almost any type of user. Here are just a few of the thousands of Facebook targeting options you’ll have at your disposal: Age Gender Relationship status Education level Workplace or job title Location Interests, hobbies, and entertainment preferences Behaviors based on purchase history, brand preferences and device usage You can put together a combination of any of the targeting options that make sense for your company so that you don’t waste any many showing ads to people who aren’t interested. There is no minimum ad spend. You can start with just $5 per day, and you could even pause your campaigns

5 Social Media Marketing ‘Fails’ to Avoid | Social Media Maui Today

Many great brands and businesses make these same five mistakes over and over again, so it's time to address them head on. Make sure you’re not committing any of these social media sins. 1. Automate everything How can something automated feel authentic? The answer is simple - it can’t. You can’t expect to build relationships with your followers by taking a “set it and forget it” approach. If you want to succeed on social, you need to participate in the conversation. 2. Open profiles and never log in This is the most common social media mistake we see businesses make - here are three reasons why it’s such a bad move. https://www.youtube.com/watch?v=6PGU-iEPyxA 3. Let your emotions get the best of you Unless you’re running a political business or a faith based service, keep politics and religion off of your social media accounts. You’ll only be eliminating half (or more) of your audience by commenting on anything divisive. Of course, I believe in freedom of speech and know that you can say whatever you’d like — but when you’re running a business, that comes at a cost. Don’t alienate your brand, focus on your real message, which should be providing a solution to your customers' problems. This goes for responding to angry reviews on social media as well - keep a cool head, move people into a private chat as soon as possible, and address the issue head on. 4. Always be selling That “Always be closing” line was great in Glengarry Glen Ross - but that’s not how social media works. If you're only providing to your products and services on Facebook, you’re going to lose your reach really quickly - you need to engage with your audience, ask questions, tell stories, be real. If you’re constantly pushing product, you’ll never get the chance to be heard. Instead of trusting Alec Baldwin, take the Gary Vaynerchuk approach — 'Jab, Jab, Jab, Right Hook'. It’s an analogy for giving before you ask. 'Give, give, give, then sell'. Additionally — I should add that not every holiday/happening is an opportunity to sell. Hopefully, you can see what’s wrong with the GAP’s infamous tweet below. 5. Have conversations with yourself Social media is meant to be social - if you can’t figure out how to have a conversation with someone online like you would in person, you probably shouldn’t be social networking with anyone. If I’m being honest, I

31 New Trend Website Design Examples | Web Design

31 New Trend Website Design Examples Creating a website for your company, firm or organization you must follow the new trends. Creative ideas and modern trends can make your web design more attractive and eye catching. In past few years, web design trends improvements very amazingly and growing up too fast like flat design and retro/vintage effect, big background, video with sound appear in modern website designing. Today we are shared a beautiful collection of Inspiring Website Design Follow the New Trends. I hope you will enjoy and get some great ideas for your next web projects. Web Designs Follow The New Trends When the new year starts, Mostly people would immediately think of a popular blockbuster movie or maybe a song that topped the charts. But for a specific group of professionals, web designers to be exact, the most interesting thing they can discuss the year is the Web design Trends. 2017 will be a year of making new design concepts, ideas and exploring new techniques. There are lots of new things we can saw in web industry like more complex parallax scrolling, huge and louder background sound and videos, gradient color, hand-drawn typography, live streaming, SVGs and of-course more creative and style menus. Below you will see the examples of all trends of 2017 in web design. Hope you like it. Enjoy Tune One-Page Music WordPress Theme Tune is a one-page music WordPress theme made to be simple and ready to use. It includes all the features you need to create a solid fan base online: music player, social media integration, event list, discography, video & photo gallery, and so on; and it doesn’t require any coding knowledge. Visit Website RONIN AMSTERDAM RONIN AMSTERDAM, an independent studio dedicated to digital design. Our ambition is to give strong creative ideas the craftsmanship they deserve. Visit Website Oddboy We created a website for our studio with a distinct 80s flavor to reinforce what we do best – make games and VR experiences. Visit Website Twin Dots Twin Dots is a branding and design agency based just outside Cambridge – United Kingdom. Visit Website 4EB Studio A web design and development studio specialized in UI/UX research, coding solution and CMS website build. Visit Website Excalibur This digital experience integrates the gym’s activities and an e-commerce section for the sale of subscriptions and supplements. Visit Website Ensemble Correspondances Ensemble Correspondances brings together

Building Loyalty: 7 Web Design Strategies to Earn Your Audience’s Trust

First impressions matter. Your website is often the first place where your audience learns about you. It can help them decide whether they want to do business with you – or leave and never come back. Designing and optimizing a website properly can help you gain your audience’s trust and loyalty and can benefit your business immensely. Below are seven strategies that can help you earn your audience’s trust and loyalty. 1. Have a Solid Website Design A website with bad design, confusing navigation, and poor content can turn visitors away from your business quick. Conversely, an intuitive and appealing website can make visitors stay longer, increasing the chances of conversion. Having a responsive and mobile-friendly website is of the utmost importance. A responsive website adapts to the screen size and device it is being viewed on so it looks great regardless if you’re using a mobile phone, tablet, or desktop. More than eight in 10 Internet users will use a mobile device to access the web regularly this year, according to a forecast by eMarketer. Further, nearly 15 percent of Internet users, or 40.7 million individuals, will only surf the web via a mobile device (and this number is only expected to grow). In addition, your website needs to be visually appealing and designed with your users in mind. Make it easy for your visitors to browse your website by using simple navigation, readable fonts and color combinations, interesting graphics, and appropriate white space. To complement your design, your website content should be well written, engaging and helpful to your target audience. Doing a yearly website cleanup is a good way to keep your content fresh. 2. Be Transparent & Helpful In order to build trust and gain loyalty from your audience, you’ll need to demonstrate competence and credibility. Show your visitors that you are a transparent organization by being true to your motives and interests. Your About Us page is a good place to share information on what your company stands for, who your employees are, what you’re offering, how it works, and why you’re different from the rest of your competitors. Creating a knowledge base and publishing blog posts are also good ways to engage your audience. Visitors are more likely to trust your website if you provide them with valuable content resources, answers to frequently asked questions, and blog posts that will help them solve their

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