How To Apply Consistency in Web Design

How To Apply Consistency in Web Design There’s tremendous value in consistency of digital interfaces. People browsing the web encounter dozens of websites that all have different styles, yet most feature very similar page elements. Most designers don’t even think about these features. Page headers, navigation menus, body copy, CTA buttons, the list seems endless. By designing with consistency you’ll learn how to create interfaces that encourage typical user behaviors. Your layouts will build trust and teach users repeatable patterns that help them work through your site much quicker. Design For User Expectations Most users expect websites to work a certain way. It should scroll vertically, links should be clickable, and the navigation should be visible right from the first page load. How you design these expectations is completely up to you. But when you’re designing for consistency you want to keep a clear uniform design across the entire layout. For visual consistency on the web, I think BodyBuilding.com is a pristine example. This site has many portals linking to their forums, their eCommerce shop, and their online help guides. All of these pages have the same design and the same navigation to keep them consistent with the entire site. Users don’t want to think. They just want to act and get results. Consistent design helps this happen. Do the thinking for your user to understand what they need. How would you design a blog page to encourage reading? What about ane-commercee shop to encourage checkouts? Think about these questions yourself and apply them to your web projects. Which elements should be consistent on every page? This line of thinking always leads to solutions. The homepage of Sketch is very consistent with certain user behaviors and expectations. The page has two CTAs: one for downloading a demo and one for buying the program. But not everyone who visits the site wants either of those options. The top nav becomes the obvious next step. Someone new to the site might care about features or how Sketch works. But an existing user might want to look into extensions or get support. Add consistent elements with clear in goals. If you know what users expect to do on your site then you can design for those expectations. One more point to consider is with redesigning a layout. The popular social news site Reddit has been online for well over 10 years. Over that time they have made a few changes, but generally,

5 Ways Web Design Impacts Customer Experience

5 Ways Web Design Impacts Customer Experience Web design is one of the most important parts of any Internet marketing strategy. It has a huge impact on the digital customer experience in several different ways. Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success. But how dramatically does it actually impact your bottom line? In this post, we’ll take a look at five major aspects of web design and how you can improve all of them. 1. Appearance Web design most obviously impacts your site’s appearance. You choose how your site looks, which plays a huge role in your company’s first impression on new online visitors. Often, you’ll hear marketing experts (including us) talk about web design in two extremes: Older websites that look like they were made in 1996 Newer, sleeker websites that adhere to modern web design standards Many websites fall between those two options, but they represent opposite ends of a spectrum. It’s possible to have a site somewhere in the middle — one that looks attractive, but maybe it was last updated in 2007. Regardless of how your site looks, the goal is to have it as current and up-to-date with modern design trends as you can. Modern web design trends include: Responsive design Parallax scrolling Big, bold fonts Eye-catching “hero” images Multimedia Responsive design means using a code on your website that makes it look and function the same, regardless of the device someone uses to access it. So whether someone comes to your site from a smartphone or a desktop computer, they’ll get a great experience and find the information they want. Parallax scrolling means overlaying two visual elements on a page and moving them at different speeds as someone scrolls. Then, when someone looks through a page on your site, they’ll get a cutting-edge visual experience that keeps them engaged and reading. Big, bold fonts have been in vogue for a few years now. Essentially, the concept refers to using sans-serif typefaces that are easy to read on screens. That makes your customer experience smoother, and it lets your readers get the most value out of every sentence on your site. Eye-catching “hero” images are giant, full-width graphics at the top of articles that give you a summarizing visual representation of the text below. They got the name “hero” because these images champion the article with

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