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How To Apply Consistency in Web Design There’s tremendous value in consistency of digital interfaces. People browsing the web encounter dozens of websites that all have different styles, yet most feature very similar page elements. Most designers don’t even think about these features. Page headers, navigation menus, body copy, CTA buttons, the list seems endless. By designing with consistency you’ll learn how to create interfaces that encourage typical user behaviors. Your layouts will build trust and teach users repeatable patterns that help them work through your site much quicker. Design For User Expectations Most users expect websites to work a certain way. It should scroll vertically, links should be clickable, and the navigation should be visible right from the first page load. How you design these expectations is completely up to you. But when you’re designing for consistency you want to keep a clear uniform design across the entire layout. For visual consistency on the web, I think BodyBuilding.com is a pristine example. This site has many portals linking to their forums, their eCommerce shop, and their online help guides. All of these pages have the same design and the same navigation to keep them consistent with the entire site. Users don’t want to think. They just want to act and get results. Consistent design helps this happen. Do the thinking for your user to understand what they need. How would you design a blog page to encourage reading? What about ane-commercee shop to encourage checkouts? Think about these questions yourself and apply them to your web projects. Which elements should be consistent on every page? This line of thinking always leads to solutions. The homepage of Sketch is very consistent with certain user behaviors and expectations. The page has two CTAs: one for downloading a demo and one for buying the program. But not everyone who visits the site wants either of those options. The top nav becomes the obvious next step. Someone new to the site might care about features or how Sketch works. But an existing user might want to look into extensions or get support. Add consistent elements with clear in goals. If you know what users expect to do on your site then you can design for those expectations. One more point to consider is with redesigning a layout. The popular social news site Reddit has been online for well over 10 years. Over that time they have made a few changes, but generally,
5 Ways Web Design Impacts Customer Experience Web design is one of the most important parts of any Internet marketing strategy. It has a huge impact on the digital customer experience in several different ways. Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success. But how dramatically does it actually impact your bottom line? In this post, we’ll take a look at five major aspects of web design and how you can improve all of them. 1. Appearance Web design most obviously impacts your site’s appearance. You choose how your site looks, which plays a huge role in your company’s first impression on new online visitors. Often, you’ll hear marketing experts (including us) talk about web design in two extremes: Older websites that look like they were made in 1996 Newer, sleeker websites that adhere to modern web design standards Many websites fall between those two options, but they represent opposite ends of a spectrum. It’s possible to have a site somewhere in the middle — one that looks attractive, but maybe it was last updated in 2007. Regardless of how your site looks, the goal is to have it as current and up-to-date with modern design trends as you can. Modern web design trends include: Responsive design Parallax scrolling Big, bold fonts Eye-catching “hero” images Multimedia Responsive design means using a code on your website that makes it look and function the same, regardless of the device someone uses to access it. So whether someone comes to your site from a smartphone or a desktop computer, they’ll get a great experience and find the information they want. Parallax scrolling means overlaying two visual elements on a page and moving them at different speeds as someone scrolls. Then, when someone looks through a page on your site, they’ll get a cutting-edge visual experience that keeps them engaged and reading. Big, bold fonts have been in vogue for a few years now. Essentially, the concept refers to using sans-serif typefaces that are easy to read on screens. That makes your customer experience smoother, and it lets your readers get the most value out of every sentence on your site. Eye-catching “hero” images are giant, full-width graphics at the top of articles that give you a summarizing visual representation of the text below. They got the name “hero” because these images champion the article with
Facebook Adds Instagram Retargeting Options to Custom Audience A feature that marketers have long been waiting for on Instagram is finally rolling out to the public. Spotted within the “Audiences” tab in Facebook's Business Manager, three new retargeting options for Instagram now appear under the Engagement objective when creating a Custom Audience: Video, Lead form, and Instagram business profile. Video allows you to create a list of people who watched a certain length of your video (based on seconds or % completion). The lead form is a list of people who've opened, completed, or haven’t submitted the form. And lastly, Instagram business profile is a list of anyone who's interacted with your profile page. The update will be quintessential for many Instagram-centric brands in reaching their audiences properly. While it’s known that Facebook’s interest targeting for native ads is strong, the case has not always been the same for Instagram placement. With these options, not only can brands understand their customer behavior in depth, but also create custom tailored ads that will have a higher chance of attracting customers. In addition, brands working with influencers on Instagram can greatly benefit from these retargeting options as well. For example, a brand can create a video of their product and place it on an influencer’s page, and when the campaign ends, buy and retarget the audience proper based on who engaged with the video the most. If the video is likely to go viral, especially when using a hashtag, these retargeting options will be even more valuable. Retargeting ads can be an essential component in your next campaign. In fact, not only do remarket ads conversion rates increase over time, but also users who are shown these type of ads are 70% more likely to convert. If you’ve haven’t made use of Custom Audiences before, even for Facebook, this might be a good time to check them out ahead of this feature’s worldwide release.
Three Ways to Escape to Kaanapali Here in Hawaiʻi, the word aloha means both “hello” and “goodbye,” which perfectly matches the outlook you will embrace while vacationing in Kaanapali, Maui. Here are three top-notch Kaanapali hotels that will have you saying “Aloha/goodbye” to your everyday stress and a hearty “Aloha/hello” to tranquility, romance, and the resort lifestyle. Become an A-List Insider with Aston Hotels & Resorts to Save 10%. Plus, get a free room upgrade, welcome gift and more. Click here for more information. Click here to see how. Tranquil Escape If peace and tranquility are what you are after, Maui Kaanapali Villas offers just what the doctor ordered. Unwind in an uncrowded oasis, a peaceful sanctuary spread across a lovely 11-acre landscape filled with lush, exotic foliage. Accommodations here offer guests ample choices between hotel rooms, studios, and one and two-bedroom suites. And between the resort’s beachfront location, day spa, and fitness center, you won’t run out of ways to re-center. In keeping with the relaxed atmosphere, Castaway Cafe, the resort’s newly renovated restaurant and bar, offers an open air Old Hawaii theme. Though the atmosphere is relaxed, the service isn’t. Having been featured on the Food Channel and has won numerous awards for its wine list, Castaway Cafe has earned a place among favored Maui restaurants. Looking to do some shopping? A free shuttle will take you to the Kaanapali Resort area known for its world-class shops, a whaling museum, restaurants, and entertainment. An added bonus is the complimentary access to Aston’s nearby year-round Camp Kaanapali children’s program. You can leave the keiki (children) in good hands while the adults enjoy some much-deserved retail therapy! Romantic Escape For those with romance on their minds, Aston Mahana at Kaanapali is the ideal escape. Look forward to creating lasting memories during the tropical getaway of your dreams. Hearts will flutter as you wake up each morning to enjoy this luxurious beachfront condominium resort. Custom-furnished oceanfront suites with floor-to-ceiling windows open up to your private lanai with views of the Pacific will take your breath away. Conveniently located near Maui’s Lahaina Town, Whalers Village, and Kaanapali Beach, you can look forward to dressing up and enjoying a night out among the surrounding sights and local nightlife. Or simply tuck in and enjoy each other’s company while sharing dinner and a glass of wine in the warm glow of a magical Maui sunset. Resort Escape
54 Statistics And Trends That Will Shape Digital Marketing Strategy 1.) In 2017, TV ad spending will total $72.01 billion, or 35.8% of total media investments in the US. Meanwhile, total digital ad spending will equal $77.37 billion, or 38.4% of total ad spending. (Source: eMarketer.) 2.) Google and Facebook dominate the digital advertising space with a combined share of 57.6%. Nearly .60¢ of every dollar spent in the digital space goes to these two companies. (Source: Visual Capitalist.) 3.) The cost of digital advertising is rising 5x faster than inflation in the U.S., and 71% faster than the cost of TV ads. (Source: ADI.) 4.) The average click-through rate (CTR) for display ads is 0.06%. (Source: HubSpot.) 5.) Native ads are viewed 53% more than banner ads. (Source: HubSpot.) 6.) The CTR for native ads is more than double regular display ads — 0.33% for mobile, and 0.16% desktop. (Source: Business Insider.) 7.) A delay of one second in landing page response time can result in a 7% drop in conversions. (Source: Kissmetrics.) 8.) Consumers who are retargeted in digital channels are 70% more likely to convert. (Source: HubSpot.) 9.) Usage of online ad blockers has increased 30% in the last year, and ad blocking on mobile devices has surged 90% year-over-year. (Source: PageFair.) 1o.) 18% of online users in the US have installed ad blockers. (Source: PageFair.) 11.) There are over 300 million mobile devices and 236 million desktop devices that currently have ad blocking software installed. (Source: PageFair.) 12.) Ad fraud will likely to exceed $50 billion globally by 2025, second only to the drug trade as a source of illegal income. (Source: World Federation of Advertisers.) 13.) In October 2016, web browsing on mobile devices overtook desktop browsing. (Source: StatCounter.) 14.) As of May 2015, more Google searches take place on mobile devices than on desktops in the US. (Source: Google.) 15.) Marketing in the mobile channel now makes up 21% of online spending, up from a mere 4% in 2010. (Source: comScore.) 16.) 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead. (Source: Google.) 17.) 84% of mobile marketers believe they’re providing a positive experience. Less than half of consumers report their experience was positive. (Source: Unlockd.) 18.) 83% of mobile users say that a seamless experience across all devices is very important.
Summertime and the livin’ is easy. Oh and hot. Don’t forget super hot. However, if you’re lucky enough to enjoy the warm waters and shores of Maui this summer, there’s plenty to look forward to beyond the sun, sand and rum. Take a look at our list of events going on in July, from the annual Independence Day Celebration to foodie events, concerts, and more. For more information or to see the best weekly, monthly and yearly celebrations, check out our calendar of Upcoming Maui Events. Maui Events July 2017 Select Saturday Evenings (July 8th, 15th, 22nd & 29th): Maui Chef’s Table – Come experience the Maui Chef’s Table culinary adventure on the grounds of Maui Tropical Plantation! Enjoy 7 courses of unique, farm-fresh cuisine and craft cocktails, all prepared in a gorgeous island setting. Please check their calendar for dates and tickets. $150 per person, including tax and gratuity. Every Third Tuesday (July 18th): Brushstrokes & Brews – On the third Tuesday of each month, Island Art Party brings its fun painting classes to The Maui Brewing Co. in Kihei. Come create a beautiful painting, and enjoy happy hour pricing in the tasting room all night! Only $59 (kama’aina discount available with ID) and it sells out quick, so book early. Ages 16+ only. July 1st Makawao 4th of July Paniolo Parade & Rodeo: Located Upcountry at the Oskie Rice Arena, you won’t want to miss the annual 9am Maui parade and rodeo, including family-friendly fun, food, entertainment and more. Family Class at Island Art Party: From 2pm to 4:30pm, reserve a spot in Kihei’s family-friendly painting class. Painting ‘Dolphins,’ this class is open for ages 8 and up. Lana’i Annual Pineapple Festival: Located on Maui’s neighbor island of Lana’i at Dole Park, the annual Pineapple Festival will be held from 3pm to 6pm and includes family-friendly fun and entertainment, followed by fireworks at 9pm. Everclear at the Castle Theater: Performing at the MACC, Everclear are embarking on a highly anticipated tour celebrating its milestone anniversary, with plans to perform the Afterglow album front to back, including some tracks the band has never played live. July 2nd Maui Taiko’s 20th Anniversary Concert: Formed by the descendants of Japanese immigrants in the hopes of perpetuating a centuries-old drumming tradition, the group has now blossomed into a performance troupe that entertains thousands of residents and visitors on Maui annually. July 4th HAPPY 4th of July! Lahaina 4th of July Celebration: The Outlets of Maui are celebrating from 2pm
This past Saturday, I had the opportunity to attend a new Maui food festival, Fire It Up! This beachside barbecue bonanza showcased some of the premier pitmasters from around the country. Hailing from locales where cooking over wood and charcoal is just as big a way of life as here in the islands—like North Carolina, Denver and Dallas—these chefs were masters of the open flame. Mix in tremendous cocktails, wine, bourbon and beer; a local celebrity traditionally preparing food fit for ali’i; a dash of Hawaiian chants, live music and special DJ set; tied together with a gorgeous South Maui sunset/full moon rise—and you had the recipe for a perfect evening! Ho’olei and Grand Wailea, Best of Neighbors! After a full day of work at Ho’olei, the newest member of our team and long time friend, Carl Middleman, and I made the quick trip across the street to the Grand Wailea, and down to the ever-inviting Spa Grande. With its myriad salt baths, marvelous massaging waterfalls, cold plunges, bubbling hot baths, steams, Jacuzzi, detox teas and more, the facility is world-class. I am too lucky to have such a relaxing place nearby after a hard day’s work, and everytime I go, can’t help but feel the strong bond between the 2 communities. After the spa, we cruised down to the lawn towards the luau grounds where the festivities were taking place. This walk was a treat in itself, highlights being the backlit water feature and dolphin sculptures, always picturesque stained glass chapple, and adult pool with gorgeous orchid mosaic tiling. Grand Wailea truly is one of the most luxurious resorts on island, and I feel grateful to spend any amount of time there. Simply walking the grounds, admiring the artwork, architecture, and beautiful surroundings, solidify it as five stars in my mind. If you’re interested in staying here, be sure to check out this list of the 10 things you need to know before visiting the Grand Wailea. Chef Hubert Keller and his famous Burger Arriving at the luau lawn, the first station we visited starred Chef Hubert Keller, founder of Burger Bar and executive chef at Fleur, Las Vegas. I dined at Fleur last year before the Michael Jackson show at the Mandalay Bay and was blown away by the flavors. With high expectations, I bit into what was not quite a slider, not a full sized burger, but nevertheless, all perfection. The patty was super tasty, the truffle aioli hit all those
Kahuku Farms: A Farm to Table Cafe on Oahu | Hawaii Aloha Travel One thing that I love about being a blogger is that I get to constantly go out and try new things here in Hawaii. But today, I’m going to tell you about one of my old favorites, a place I have been going back to over and over again for years. Kahuku Farms is a farm-to-table restaurant run by two families with deep roots in Hawaii. It’s one of those hidden gems that I get so excited to share with people. Kahuku Farms: The Beginning The Matsuda and Fukuyama families migrated to Hawaii from Japan in the 1900s to work on sugar plantations. Shinichi and Torie Matsuda farmed bell peppers, papayas, watermelon and bananas in Kahuku in the 1940’s. Later, their son started to farm as well. During the same time, Masatsugu and Nora Fukuyama also lived in Kahuku. They farmed watermelon, eggplant, papaya, and cucumbers. They too were later joined by their son, Clyde. Clyde and Melvin became friends and discovered that they had similar goals and ways of doing things. With a handshake agreement, they decided to create their own company that sold fruit and vegetables wholesale. They later decided to create Kahuku Farms to share the wonders and bounty of farming with friends and family, to educate, share and offer hands-on experiences that would enhance the quality of life and result in a deeper appreciation of agriculture as their purpose. Today, the farm is still owned and operated by the families. They hope to expand to agri-tourism next. Farm-to-Table I go to Kahuku Farms at least once per month. It’s my favorite place to get lunch in Hawaii. Not only is the food incredible, but you are also supporting local families and eating the freshest food around. Plus, as you eat your lunch, you can see the farm where your food was grown. It doesn’t get more local than that. Vegetarians rejoice! There are no dishes with meat. But if you are a meat lover, trust me, you won’t be missing it. Among their famous dishes is a grilled veggie panini on focaccia bread with grilled eggplant, bell pepper and zucchini, tomato, hydroponic lettuce, fresh mozzarella, basil, and balsamic herb mayo. Another favorite is a grilled veggie salad with hydroponic lettuce, grilled eggplant, bell pepper and zucchini, tomato, cucumber, mozzarella, and lilikoi balsamic dressing. They
It's oh-so-apropos for a dude who loves to ride sweet waves. In late March, pro surfer Kelly Slater rode into a beautiful beachfront house on the North Shore of Oahu, in the town of Haleiwa. The legendary wave rider paid $7.8 million for a home in a town where everyone knows his name. According to listing agent Anne Hogan Perry of Coldwell Banker’s Honolulu office, Slater grew up in Florida, but his family would rent homes along Papailoa Road, which happens to be part of Slater’s new address. “It’s always had a strong connection to him,” Hogan Perry says. “It’s one of his favorite surf breaks.” Luckily for him, the property offers 100 feet of private oceanfront. Known as the Seven Mile Miracle, this stretch of beach “has remained very stable” and had little ownership turnover, according to Hogan Perry. The 8,000-square-foot home is “built like a fortress ... for the elements,” she adds. Slater was concerned about the hardiness of the home, which has a larger lot than its neighbors. Influenced by Asian and Hawaiian design, the compound comprises the main house, a two-bedroom guesthouse, and a one-bedroom cottage. High ceilings, tall windows, open walls were designed to bring the outdoors in. There's also a pool, a pond with a Buddha statue, and boardwalks with a tropical Asia setting. All three buildings open out to the pool and lush gardens. The desirable home actually received 10 offers, but the seller chose Slater even though his bid was not the highest. The seller “felt that Kelly was the right person to carry on the (home’s) tradition,” says Hogan Perry.