Half of Google’s First Page Results are HTTPS Moz reports the number of HTTPS results on Google’s first page has risen from 30% to 50% over a period of 9 months. Due to the fact this has been a gradual increase with no big jumps, Moz attributes the growth to a steady adoption of HTTPS rather than algorithm updates. Moz corroborated its findings with Rank Ranger, which was also able to produce the same results using its tracking system. Two independent tracking systems coming to the same conclusion is an indication that neither is far off. Dr. Pete Meyers of Moz predicts the number of HTTPS results could populate 65% of the front page of Google by the end of 2017. Despite the growing adoption rate, Google confirmed it has no plans to boost the HTTPS ranking signal. Secure results are taking over Google’s first page, but not all major players have converted yet. Of the top 20 subdomains in the MozCast data set, these are the ones that have not yet switched to HTTPS: webmd.com allrecipes.com target.com foodnetwork.com ebay.com bestbuy.com mayoclinic.org homedepot.com indeed.com shop.nordstrom.com That’s half of the top 20 domains which are still HTTP. Knowing that, is it worth it for site owners to make the switch if they haven’t already? Moz recommends keeping in mind that others factors need to be considered beyond Google’s mild ranking benefit for HTTPS. For example, Chrome will start marking non-HTTPS pages as non-secure if they ask for password or credit card information. As adoption rate increases, Meyers believes the pressure to convert to HTTPS will increase as well. He recommends new sites jumping on board immediately, as security certificates are fairly inexpensive and come with few risks. At the very least, secure any pages that collect sensitive information. Matt Southern Moz reports the number of HTTPS results on Google’s first page has risen from 30% to 50% over a period of 9 months.
Benj Arriola Website navigation, when done right, is great for your users and your SEO performance. Good website navigation makes it easy for your visitors to find what they want and for search engines to crawl. The result: more conversions and greater search visibility. But how do you actually do it? By using these website navigation best practices. What is Website Navigation? Website navigation (a.k.a., internal link architecture) are the links within your website that connect your pages. The primary purpose of website navigation is to help users easily find stuff on your site. Search engines use your website navigation to discover and index new pages. Links help search engines to understand the content and context of the destination page, as well as the relationships between pages. Users come first. This is the underlying objective of website navigation you must always remember. Satisfy users first. Make navigation easy. Then, optimize for search engines without hurting the user experience. If you more basic information on website navigation, you’ll find these SEJ posts helpful: Internal Linking Guide to Boost Your SEO by Syed Balkhi Your Essential Guide to Internal Content Linking by Julia McCoy The remainder of this post will maintain a broader focus on website navigation best practices, outlining various internal linking situations that can cause issues for your website visitors and search engines. This topic will be especially relevant and important for anyone working on large websites. Website Navigation & Content Hierarchies When searching for a specific page within a book, you can simply read through the table of contents or the index. When you walk around the grocery store, the aisles are labeled with general section categories and more subcategories are listed on the shelves themselves. Both provide an efficient way to navigate through a lot of content. Content hierarchies exist to simplify the process of locating content. When a mass amount of content exists, it can be broken down into a few broad categories. Within those broad categories, you can create even narrower classifications; this builds differing hierarchical levels that users can easily navigate. Utilizing content hierarchies organizes pages of a website in a way that makes sense to the user and the search engine. Importance of Content Hierarchies & Website Navigation The categorization and sub-categorization of content help pages improve in rank for general head terms and for specific long-tail terms. Problems Caused by Content Hierarchies Categorization of content and building hierarchies create content silos, like clusters of closely related topics. Google will crawl different pages