A Short And Sweet SEO Checklist for New Websites

Bob Jones 5.9K READS There are few things more exciting to me than launching a new website after weeks or months of development. It’s that moment when the world finally gets to see your new baby. But before you press the launch button, have you made sure your SEO game is in the best possible state? I have seen launches ruined due to simple mistakes that could have been easily avoided had the developer used the checklist below. Note that this isn’t “The Complete and Exhaustive To Do List for Launching a New Website“. Rather, these are all the SEO bare essentials that you need to either do or check before a site goes live. General Things to Do Before Launching Your New Website Google Analytics: From day one, you’ll want to start monitoring and measuring your traffic. There really is no excuse not to install GA. No need to configure it, just grab the UA code or implement through Tag Manager. Depending on how GA has been implemented, you can either check by viewing source and search for “UA-“ (see gif 1.1) or my preferred method which is to use the Google Tag Assistant plugin on Chrome. View Source for Google Analytics. Double and triple check your robots.txt file. You wouldn’t believe a number of client sites I’ve seen that were pushed live by their developers with a “User-agent: * Disallow: /“ in there. If you need to read up on what robots.txt is, go here. Although there can be many other reasons why your website isn’t getting indexed, I’ve found in my experience that this is the biggest culprit. Probably because it’s such an easy thing to overlook when you’re busy developing the website. Add a Facebook pixel because chances are, sooner or later, you will want to start marketing your website on Facebook. By having a Facebook pixel on your website, you can start collecting data to build custom audiences from at a later stage. This enables you to effectively retarget people who visited your website with Facebook ads. Setup Google Search Console (Webmaster Tools) completely. This means make sure you verify WWW, non-WWW and HTTPS if you use it, set your target country under international targeting, set a preferred domain (Screenshot 1.2), link Google to get Search Console data in your GA, submit a Sitemap.xml, and finally hit the “Fetch as Google” button. Also, just submit the site to Bing — this won’t take but

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