Single Page Websites: Are They Good or Bad for SEO?

  Adam Heitzman 4.8K READS Single page websites are extremely popular right now. More and more companies are choosing them over elaborate multi-page sites to meet the needs of their businesses. But does the design of your website impact your SEO? Could a single page site actually hurt your chances of ranking with Google? Below, we’ve explored some of the pros and cons of single page sites and how the simple format could potentially impact your SEO. If you are unfamiliar with single page websites there are many websites that will showcase them. Here are a few examples: Example 1: Enod French Restaurant Example 2: Apple Plug Example 3: Plastics Unlimited Single Page Sites Typically Provide a Better Mobile Experience It’s no secret that the majority of people performing web searches are doing it from a mobile device, which is one of the advantages to having a single page website. Single page sites typically convert much easier to mobile, and users find them simple to navigate. They also load much faster than multi-page sites, which is a huge bonus for most users who don’t have the patience to wait longer than a few seconds for a site to load. In addition, some people find it difficult to click on additional pages or tabs on a small device, such as a smartphone, and so having a single page site is a blessing for those with not-so-thin fingers. Single Page Sites Make It Easy to Target a Specific Audience Single page websites are great for those looking to target a specific audience and provide them a certain type of user experience. It’s easy to control their behavior on your site and steer them in a specific direction if you don’t have to worry about them clicking on various pages, possibly in the wrong order. With a single page site, all the information you want users to access can be presented to them on one page, in whatever order you choose to suit the needs of your business. In SEO terms, this can be important if there is only one keyword or set of keywords you’re worried about targeting. You’ll want to keep in mind though that because users have to scroll through everything in order to find what they’re looking for, they could easily get turned off if presented with information they don’t find valuable. Make sure everything you put on your site has

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