A Short And Sweet SEO Checklist for New Websites

Bob Jones 5.9K READS There are few things more exciting to me than launching a new website after weeks or months of development. It’s that moment when the world finally gets to see your new baby. But before you press the launch button, have you made sure your SEO game is in the best possible state? I have seen launches ruined due to simple mistakes that could have been easily avoided had the developer used the checklist below. Note that this isn’t “The Complete and Exhaustive To Do List for Launching a New Website“. Rather, these are all the SEO bare essentials that you need to either do or check before a site goes live. General Things to Do Before Launching Your New Website Google Analytics: From day one, you’ll want to start monitoring and measuring your traffic. There really is no excuse not to install GA. No need to configure it, just grab the UA code or implement through Tag Manager. Depending on how GA has been implemented, you can either check by viewing source and search for “UA-“ (see gif 1.1) or my preferred method which is to use the Google Tag Assistant plugin on Chrome. View Source for Google Analytics. Double and triple check your robots.txt file. You wouldn’t believe a number of client sites I’ve seen that were pushed live by their developers with a “User-agent: * Disallow: /“ in there. If you need to read up on what robots.txt is, go here. Although there can be many other reasons why your website isn’t getting indexed, I’ve found in my experience that this is the biggest culprit. Probably because it’s such an easy thing to overlook when you’re busy developing the website. Add a Facebook pixel because chances are, sooner or later, you will want to start marketing your website on Facebook. By having a Facebook pixel on your website, you can start collecting data to build custom audiences from at a later stage. This enables you to effectively retarget people who visited your website with Facebook ads. Setup Google Search Console (Webmaster Tools) completely. This means make sure you verify WWW, non-WWW and HTTPS if you use it, set your target country under international targeting, set a preferred domain (Screenshot 1.2), link Google to get Search Console data in your GA, submit a Sitemap.xml, and finally hit the “Fetch as Google” button. Also, just submit the site to Bing — this won’t take but

Single Page Websites: Are They Good or Bad for SEO?

  Adam Heitzman 4.8K READS Single page websites are extremely popular right now. More and more companies are choosing them over elaborate multi-page sites to meet the needs of their businesses. But does the design of your website impact your SEO? Could a single page site actually hurt your chances of ranking with Google? Below, we’ve explored some of the pros and cons of single page sites and how the simple format could potentially impact your SEO. If you are unfamiliar with single page websites there are many websites that will showcase them. Here are a few examples: Example 1: Enod French Restaurant Example 2: Apple Plug Example 3: Plastics Unlimited Single Page Sites Typically Provide a Better Mobile Experience It’s no secret that the majority of people performing web searches are doing it from a mobile device, which is one of the advantages to having a single page website. Single page sites typically convert much easier to mobile, and users find them simple to navigate. They also load much faster than multi-page sites, which is a huge bonus for most users who don’t have the patience to wait longer than a few seconds for a site to load. In addition, some people find it difficult to click on additional pages or tabs on a small device, such as a smartphone, and so having a single page site is a blessing for those with not-so-thin fingers. Single Page Sites Make It Easy to Target a Specific Audience Single page websites are great for those looking to target a specific audience and provide them a certain type of user experience. It’s easy to control their behavior on your site and steer them in a specific direction if you don’t have to worry about them clicking on various pages, possibly in the wrong order. With a single page site, all the information you want users to access can be presented to them on one page, in whatever order you choose to suit the needs of your business. In SEO terms, this can be important if there is only one keyword or set of keywords you’re worried about targeting. You’ll want to keep in mind though that because users have to scroll through everything in order to find what they’re looking for, they could easily get turned off if presented with information they don’t find valuable. Make sure everything you put on your site has

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