3 Marketing Tips Marketing digitally gives you the opportunity to share your stories, and your expertise. There is so much information out there and most customers are overload information. They don't know where to go, so you have to become a trusted resource. One of the biggest mistakes that digital marketing companies are marketing is, taking an old-fashion mass communication approach toward digital marketing. Which is trying to say the same thing across all platforms, or trying to sell at all points of contact? Your customers, your business partners, are savvier than that, and they might want different interaction from you, in these different platforms. Where marketers really struggle is, how do you keep up, and where should you focus? Most people today understand social media marketing, and digital marketing, to some extent, but maybe not from the business perspective. How does this really drive any of your business goals, anything from awareness to actual sales? If you are a business owner who might want to better understand the digital landscape, Hiring a digital marketing company for expertise is advised. Here are 3 tips you can start using today for your digital marketing campaigns. 1. Be Transparent Most businesses don’t communicate and are transparent with their marketing campaigns. Showing your customers what you're really about can help increase trust. Which brings us to the next tip. 2. Build Trust If you are marketing on social media use the current content to establish that your business can be trusted. When you have customers that trust your product or services, it's really easy to talk about the different things you offer. 3. Be creative Too many businesses aren’t creative in their marketing campaigns. Hire professional content creators to help you design the perfect pitch for your targeted market. Visit this page for more information.
Local SEO Welcome back to SEO Course for WordPress Users. This article is about local SEO. Local SEO works drastically different from the global one because local SEO is all about citations (mentions of your business’ name, address, and phone number). Whereas global SEO is still primarily based on links. Though we're not going to dive into the issue of promoting for local search. We'd like to mention a few really crucial local on-page SEO aspects that you should focus on to rank better in local search. Use your business Name, Address and Phone number (aka NAP) on every single page of your site sticking to the same format. Long story short, you just need to use the text widget to display your business’ NAP in the footer of your WordPress. It’s a perfect location because the footer is the same throughout your whole site. Use your city and state names in your title tags, meta descriptions, and the content of your site. It’s also common sense to do it because since you use the local names of your target area on your site, you must be really local and worthwhile. Schema Mark Up Be sure to use the Local Business Schema markup to make your snippet stand out in search results pages. You can see more info on this site: Luckily, you’re not supposed to code anything because you’re on WordPress. Install the Schema Creator by Raven plugin that makes adding Schema markup a breeze to every WordPress users Kudos to Raven. Once the plugin is installed, just go to the post editor and click the Add Schema button at the top of your post content area. That done, just select your Schema type, which is Organization. And in the Organization Type drop down option, be sure to select Local Business. That done, specify your Name, Website, Description, etc. Click the Insert Button. It’ll add the additional Schema markup right in the HTML of your WordPress post. KML stands for Keyhole Markup Language. It can be used to store all kinds of info about geographical spots. Other than that, it’s also used by some WordPress plugins. Such as Comprehensive Google Map Plugin View Google Maps WP Flexible Map. You can use all the plugins to highlight your business location or other locations related to your business. Doing so will give Google another hint that your business is very relevant
Shane is very efficient and knowledgeable. Very pleased with his social media marketing strategies. We've experienced tremendous growth and followers in very little time!