Honolulu is located on the Polynesian island O'ahu, in the middle of the North Pacific ocean. It is the capital of Hawaii: The 50th, and youngest, American state. In tropical Honolulu, the surf is always up and the weather always warm. Hawaii's biggest city offers the perfect mix of nature, culture, sports and shopping all in the one place. With America's only royal palace at its core and Pearl Harbor just around the corner, there is also a lot of history to discover. Visit the Bishop Museum to learn about the Polynesian voyagers who came here hundreds of years before captain Cook dropped anchor in 1778. The native Hawaiians and first Europeans were drawn to the majestic profile of the Diamond Head volcano, which is still an attraction today. Wherever you are in the city, the backdrop of Lēʻahi, as the locals call the crater, is a constant reminder of Hawaii's explosive beginnings. Climb the short trail to its circular rim for commanding views over the island and its picture-perfect coastline. Go to the top of the Aloha Tower to see how Honolulu has become a modern urban center. The capital is the gathering place where residents of Hawaii do business, but tourists mainly come here for its beaches and watersports. Honolulu means "sheltered bay" and any day of they year you can go swimming, stand up paddle boarding and sailing in the harbor. Ala Moana Beach Park is the quieter alternative to popular Waikiki. Laze on the beach, or, if you start feeling active, get surfing lessons or rent a canoe to explore the bay. Stroll over the boulevard to buy everything from up-scale fashion to flowery local garments to brighten up your wardrobe. Downtown, you can't miss the statue of the fearless warrior King Kamehameha, who unified the Hawaiian islands in the late 18th century. Admire the American Florentine architecture of Iolani Palace and visit the Halekoa barracks. For lunch, try a Japanese fusion dish. The largely Asian American population of Honolulu has left its mark on the cuisine and culture of the island. Visit Kapi'olani Park with its ancient Banyan trees and attractive beachfront. The park is home to the historic Honolulu Zoo, so take the kids to see friendly giants and exotic birds. Set aside a day for Pearl Harbor to see the remnants of the U.S. Pacific Fleet that was crippled by an air raid
Digital marketing is the promotion of products or brands via electronic media. By using digital marketing channels and methods, you can analyze your marketing campaigns to understand what is working and what isn't - typically in real time. While the Internet is the channel most closely associated with digital marketing, other channels are important. Digital media is everywhere. Consumers can access information wherever, whenever and however they want it. And they are no longer influenced by just what you say about your brand. In fact, consumers are more likely to be influenced by what others say about your brand The reality is that people prefer brands that they can trust, companies that know them, communications that are personalized and relevant, and offers that are tailored to their anticipated needs and preferences. Digital marketing can help you deliver all that, but there are three main challenges to overcome. The proliferation of digital channels. Consumers use multiple channels and a variety of digital devices with different protocols, specifications, and interfaces. This makes it hard to manage digital marketing efforts. Competition is intensifying. That's because digital channels are relatively cost-effective compared with traditional media, such as print, making them within reach of practically every business. Exploding data volumes. When consumers use digital channels, they leave behind a huge trail of data. Unfortunately, digital data is often not integrated with data from operations and business activities. As a result, many businesses struggle to find the right data for making the best strategic and tactical decisions. Given these challenges, what does it take to get digital marketing right? It comes down to three actions: Managing complex customer relationships across channels - both digital and traditional; responding to and initiating dynamic customer interactions, and extracting value from big data to make better decisions faster. Knowing your customers is not enough; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that successfully, you need a consolidated view of customer preferences and expectations across all channels, not just digital. With this information, you can create consistent, coordinated customer experiences that will move customers along in their buying cycle. The speed and immediacy of digital combined with the power of advanced analytics make it possible to measure, monitor and test campaign performance on- the-fly, to learn what works and doesn't work.