SEO for startups in under 10 minutes | Shane Perry SEO

Here's all the advice I would give in under 10 minutes. This talk is aimed at companies who have their main content below about 50 pages. For those sites that are looking to rank for thousands of unrelated keywords, like an e-commerce site or a news agency, you might wanna invest more time in SEO. My objective for this talk is to provide you the basics in the most efficient manner possible and to help you feel assured that you're not doing something totally wrong related to search, and last, to provide pointers for more information. The first thing to do with your domain is to decide whether you want visitors to see the www version or the non-www version. At which point your 301 redirect users from your non-preferred to your preferred version. Now, many large corporations, like Google and Facebook, actually keep the www version, but you're free to do whichever you want. The reason why we use a 301 and not a 302 is because a 301 is a permanent redirect and that way it signals to applications like search engines, to actually transfer all those indexing properties from the source to the target. The next step is to verify ownership of your site in Webmaster tools. And I don't just say this because I work with the team, but I think this is really valuable. I encourage you to sign up for email forwarding. Email forwarding allows Google when we have any message for you, like when we think you might have been hacked or we think your site is hosting malware, or we're having trouble crawling your site and we found a high number of unreachable URLs. So any of those messages can be forwarded to Google Webmaster Tools and if you have email forwarding enabled, it can be forwarded directly to the inbox that you check every day. One more research tip is to perform a background check on your domain. For example, if it was previously owned by spammers then you're not going to rank very well now. So, one good way to check is to look at the keywords listed in Webmaster tools for your site and see if you see any unwanted words there. Also, you can see if you're indexed by performing a site colon search with your domain. And if you see any problems the Webmaster guidelines can be found

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Maui Vacation Travel Guide | By Shane Perry

Maui is the second-largest island in Hawaii, but fewer than 150,000 people call it home and you can drive from one side of the island to the other in less than three hours. Many say that Maui is Hawaii's most beautiful island and when you tour around you soon see why. In this North Pacific island paradise, Polynesian heritage and the modern American lifestyle go hand in hand. Book a helicopter ride to get a birds-eye view of this lush landscape that sprouted up from the fertile lava soil. People call this "the Valley Isle" because most of Maui sits in a bowl between the East and West Maui volcanoes that shaped the island. Thanks to the tropical climate, and more than 80 beaches, you can enjoy watersports all around the sunny island. When the trade winds pick up, there are plenty of bars, shops, galleries and museums to keep you entertained. Maui's capital city, Wailuku, combines history with soul. Rent a car to enjoy the famous drive to Hana, which can be a return trip or the start of a spectacular journey around the island. The winding road will take you past some of Maui's most striking natural wonders. Stretch your legs at a waterfall and pick up a Hawaiian treat along the way. Cast a line and see surfers compete to steal the show at the Ho'okipa Beach Park. Spend an hour in the Garden of Eden Arboretum, a bamboo forest with great vistas. On the other side of Hana is the Haleakala National Park, with the highest peak of the island. It is a hotspot for hiking, so put on your all-weather gear and follow the trails past impressive cinder cones. To avoid the steep climb, drive straight to the lookout to enjoy the views. The dormant volcano slopes down to the sunny beaches on the west coast of Maui. Big Beach, in Makena Beach State Park, is the perfect spot to try wake boarding. At sunset, the Molokini Island Preserve is painted dark against the evening sky, and when the sun comes out the water surrounding it is amazingly clear. Book a boat tour and dive into a spot with Hawaiian green turtles, feeding on the coral of Molokini Reef. You can also see these gentle marine creatures from Maui's shore at Turtle Town, as Maluaka Beach is often called, or find a spot in the

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